![]() We’ll personalise your perfectly weighted, chrome-plated handle and send you blades when you need them. Start your mornings right with the Cornerstone shave.įeaturing five super sharp blades, a trimmer blade and an aloe vera strip – for an effortless shave. Opt for something alcohol-free, to avoid any irritation.Ī Smooth, Comfortable Shave – Delivered. If you need to make a second pass, stroke your razor at a right angle to your grain – but never against it.įinally, finish off with some soothing post-shave balm, which will restore the natural moisture balance of your skin. As you stroke, make a point of shaving with the grain of your beard, as this will prevent any ingrown hairs. Secondly, you’ll want to use a quality shave gel or cream to help protect your skin and allow your razor to glide through your stubble.įor the shaving stage, be sure to use a fresh, super-sharp razor, ensuring that you don’t apply too much pressure. This step helps to soften the hair, release ingrown hairs, reduce shaving spots, unblock pores and lift dead skin cells – all key for a smooth shave. If you’re not a fan of the 5 o’clock shadow look, then there are a few steps that you can take to ensure you get the smoothest, closest shave possible.įirstly, you’ll want to exfoliate your face using hot water and a good face scrub or beard brush. Instead, they would simply place a symbol that indicated the dial of a clock and a man’s face – the viewer would instantly know its meaning! How to avoid 5 o’clock shadow Strangely enough, 5 o’clock shadow was a term that was dreamt up by the American Advertising industry! In 1938, the Federal Advertising Agency used the phrase in a magazine advert for Gem Blades, a product made by American Safety Razor Corp.Īpparently, the phrase became so well known that the agency no longer had to include the term in its adverts. Most of us are familiar with the term 5 o’clock shadow, which refers to the subtle beginnings of a beard that begin to show in the afternoon following a morning shave. ![]()
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